Parents won't be coming to your center if they don't know how you are or have no idea about the great program and teachers you have. With a proper child care marketing plan, you can raise awareness for your center. Earn the trust of parents and get them to come and enroll their kids.
If you don't have any plans of doing child care marketing in the near future, you might find yourself not having enough kids in your center to pay expenses.
If you think marketing is difficult and is just a waste of money, think again. There are a lot of marketing ideas for preschools you can use to promote your preschool without having to spend a lot of money and still get results.